miercuri, aprilie 26, 2006

How to get out of the box

In his book "IdeaSpotting", Sam Harrison tells us to pay more attention to the things around us, to notice, to barrow, to imitate in order to get the creative inspiration that will bust our creativness.

1. BE A BORROWER One way to find an idea is by looking at how others solve problems.
For example. B.f. Goodrieh wanted to give customers an easy way to put on rubber galoshes. He spotted the answer in a fastener Gideon Sundbach had developed to help soldiers quickly don uniforms. Goodrich refined the idea and installed it in galoshes, calling his device a "zipper" because of its sound.
In the 1950s, last-food restaurants added drive- through to their buildings to lanes to serve car-loving customers. It didn't take long for banks and dry-cleaners to borrow the idea. Today, all types of business use the drive-through concept: Litlle White wedding Chapel in Las Vegas offers drive-through ceremonies, Loma Linda Medical Center administers the drugs while patients sit in their cars.
Do it yourself. List three innovative brands or disciplines unlike your own. Explore their problem-solving methods. What can you use?

2.EXPLORE THE MASTERS FOR MATERIAL When artist Willem de Kooning came to America in the 1920s, he met a young painter named Arshile Gorky. Lacking formal training. Corky learned clas­sical techniques by trying to re-create masterpieces. De Kooning was impressed and borrowed the process. Years later, de Kooning talked of using Rubens in his own work, fusing classical and modern into a new form. What masters of innovation do you admire? Edi son or Einstein? Curie or Carver? Picasso or Pavlov? Dalf or Disney?
List idea masters you admire. Explore their lives, methods and ideas. See what can you can borrow.

3.ENJOY THE ART OF IMITATION Film director James Brooks needed visual ideas for a pool scene in "Spanglish." He didn't have to look very far — he found them in a D. J. Hall painting hanging on his wall. The artwork captures a type of upscale West Coast woman. Brooks told The New York Times, much like the character played by Tea Leoni in "Spanglish." In the movie. Leoni actually wears the shirt Hall's model wore, and the set includes the painting's banana plants and African lilies.
And just as art inspires filmmakers, film inspires designers. Watching "Somethings Gotta Give." David DeMattei. designer for Williarm-Sonoma admired several upholstered headboards used in the film. As an result, DeMattei created five headboarders for the home collection.
Go behind the curtains. Borrow from films, con cert halls, sporting arenas and theme parks.

4.LOOK AT OTHER BUSINESSES Where do you lind ideas for something as commonplaice as aluminum foil? Mark Nielsen house designer for Publix Super Markets, faced this question when he created packaging for the aluminum brand of foil. He went hack in his memory for the night with friends at a Japanese steakhouse. “A waiter wrapped our leftovers in foil, then made sculptures out of the containers," he says. "One looked Goblin from Spiderman. Another was ,a rose. Then I spotted an idea. "I started thinking there was no reason foil sculptures have to be only for leftovers!” he says. "Why not make them for the heck of other things and that ‘s what I began doing.”
He created hand-sized elephants, moose, aligators and turtles. He then photographed these shiny minianures. The result is fun, eye-grabbing pack aging for any everyday product. "Marks concept injected life into what's usually straightforward packaging”, says Cox, director of creative services at Publix. “These sculptures help differentiate our private label, customers give great feedback.
What businesses give you imaginative, energetic service? Explore their ideas and techniques. What can you borrow from restaurants? Hotels? Retailers? Others?

5.OBSERVE AND TAKE NOTE Ideas have short shelf lives. We find them one seco nd., forget them the next. That's why it's smart to capture ideas and insights at the scene of the crime.
Book them before they flee, take notes. Leonardo da Vinci is arguably history' s most famous note-taker. His notebooks overflowed with sketches and notes on nature, art, architecture. Thomas Edison wrote thousands of notebooks with insights and diagrams And today's creative people are equally diligent abo ut recording thoughts and ideas.
Canadian designer Bruce Mau says “ The single most necessary device for me is a notebook. I just plow through notebooks.", Gail Anderson, current SpotCo art director, calls herself a note- taker and language observer. "I love making notes about type I've seen on store signs or on sides of buildings”, she says. Note-taking gives the creative process to time to breathe, says Erin Vvhelan, Heal Simple art director. "I love recording really out-there ideas." she says. "It's so great to start at crazy places and then reach middle-ground, smart solutions.' Eva Maddox, prin cipal of Perkins + Will, has a journal in hand when travels, but not for writing. "I draw, she says. "I draw at least one picture in my journal each day."
Capture ideas while they last. Ideas often show up as views through windows, books and tables. They linger for a moment, then — zap — they're gone. Take verbal and visual notes.

6. BORROW FROM THE PAST AvrokO, a celebrated group of Manhattan architects and designers, knows the genius of borrowing. Especialy after AvroKO's team captured a coveted James Heard Award for creative restaurant design. Designing a restaurant in the city's Lower hast Side. AvrokO paid tribute to the neighborhoods garment hist ory, according to New York magazine. Stanton Social's backlit wine wall was inspired by herringbone fab iric. Banquette pillows are held in place with leather str aps mimicking men's suspenders. Limp shades borrow from the curved patterns of old-fashioned girdles. AvroKO wisely looks over many fences for inspiration . For Sapa restaurant, its designers studied a Vietnamese mounlaintop village where wealthy French families vacationed in the 1800s. Asian wire lanterns. french casement windows and garden urns give Sapa Asian-yet-Parisian ambiance. And for Public restaurant , AvrokO turned to municipal buildings from the 1930s. Decor includes bronze post-office boxes, restroom doors with mail slots, library-card files — even menues made form governmet forms.
Places to peruse for your next idea: Fashion — consider fogot ten styles and patterns. International resorts — bypass today's hot spots and go back in time. Architecture — find elem ents reflecting the brands you work with.

7. DON'T BE A NIHILIST A nihilist (lowercase) thinks nothing has real exis­tence.
A Nihilist thinks nothing exists except that created In his own mind or company — a disciple of the Not Invented here philosophy. Not Invented Here held a smidgen of legitimacy in days of vast research labs filled with engineers at IBM, P&G and other mega firms. Bui that era has ended. More than a quarter of P&G's innovations now come from outside sources. IBM depends on strategic partnerships. Even self-reliant Apple now joins hands with Motorola and Hewlett-Packard. Washington Mutual reaches across the aisle toward retailers to create customer-friendly financial centers.
And products from one industry inspire ideas in another industry. Electric toolhhrushes inspired the idea of the Dawn Power Dish Brush. Ballpoint pens inspired the idea of the Clorox Whitening Pen. Listerine PocketPaks inspired the idea of Hartz Dental Breath Strips for Dogs.
Open minds uncover ideas in hundreds of fertile fields. Have you walked away from Not Invented Here? Or are you still being NIHilistic?

8.OPEN YOUR MIND Hallmark Cards finds inspiration and avoids Not Invented Here hy opening its doors to outside influ­ ences. "We value getting our people out of cubes and into cities," says Scott Orazem, director of design stu­ dios. Hallmark designers, writers and photographers regularly tour metro areas for creative exploration. These trips are purely for renewal and inspiration, says Mark Spencer, program director.
On a Chicago tour, participants explored museums and architecture, art fairs and shops. They dined at new restaurants and hit shows at Steppenwolt The ater. In Washington , a Hallmark group studied history and politics, theater and art. And the Santa Fe tour covered art colonies and Native American culture. People return with broad knowledge and strong inspi­ration. Spencer says. For example, one designer cre­ ated beautiful gift wrap inspired by theater costumes she admired in Chicago ."
In addition to going out into the world, Hallmark brings the world in. A gallery in its Kansas City , MO. headquarters hosts 10 shows a year. Recent shows focused on watercolors, embroidered fabric, antique furniture and a 19th-century photographic process. "Each show runs four weeks. Spencer says. "People from throughout the company visit for inspiration."
Hallmark also conducts an in-house lecture series, pulling in creative experts to share their work and experiences. Recent guests include poets, book design­ ers and poster printers. "We seek ways to open our minds," Orazem says. "We engage with people outside our world to exchange ideas "
What are you doing to open doors and minds?

9.PICK UP THE TRASH More and more people find ideas in found objects "Right now I have little bars of soap piled all around my workspace, says Krisly Moore , art director at Martha Stewart Living. "I get inspired by the packaging — the soft colors, the way words are stamped in the surfaces." San Irancisco-based designer Bill Cahan gathers sidewalk stuff while walking to work an apple core, a cabinet lock, a wood scrap. He piles these found objects in his studio and sifts through them for inspiration. And SpotCo's Gail Anderson finds ideas in salt-and-pepper shakers and bottle caps gathered through the years. "I've also swiped typog raphy from old matchbooks, tobacco tins and create labels, she says.
Designers often use found objects as creative materials. A lamp shade made from Slyrofoam cups. Another made from plastic stir sticks. A dividing cur tain made from discarded tea bags. Joe Duffy, founder of Duffy & Partners, embeds found objects into por traits — oak leaves found on a tree-lined street in Paris , a tribal headdress found in Thailand.
Any random obcct can be inspiring See what you can find — and use — today.

Sometimes you need to move. And sometimes you just need to stay still.Charles Pajeau sat in his living room and, for the first time, really watched his children build small bridges with their collection of pencils and thread spools. Soon afterwards. Pajeau invented Tinkertoys.
Italian designer Antonio Citterio was enjoying movie night at home with his wife and two children. He suddenly noticed they were sealed in a straight line, like passengers on a crowded plane.This gave Cilterio the idea for a new family-seating concept for B&B Italia, a semi-circular sofa shaped somewhat like a banana.
Because she was pregnant. Spanish designer Patricia Urquiola was paying extra attention to baby dresses. Inspired by the smocking on one little girl's frock, she used the stitching to design her Smock ch air for Moroso furniture.Dan Croggin, an unknown New York Cily actor received a nun's habit from a friend as a joke. Crog gin put the habit on an old mannequin and posed it around his apartment — washing dishes, vacuuming and performing other household chores. One day,while watching guests laugh at the mannequin, Croggin spotted an idea. Grabbing a pad, he began creating the play "Nunsense”, filled with silly songs and skits. "Nunsense" and its sequels have grossed more than $300 million in ticket sales and earned Croggin more than $7 million.
Sit and explore where you are. What's happening right in front of your eyes?

Romanian ads from the communist days

From bags to cans

plastic surgery. by DDB Canada.
Neat stuff!!!

via creative criminal

marți, aprilie 25, 2006

My old obsession

must see: Thank you for smoking
Main titles are here! Superb!

vineri, aprilie 21, 2006

This is...hot

Saatchi and Saatchi New York

joi, aprilie 20, 2006


Kids have so much to do with advertising and childhood has so much to do with our current development. In order to come up with creative solutions we have to keep that childhood joy and curiosity, but be careful with all the traumas one might inherit.

There have always been debates whether kids in certain commercials were used for a brand reason or just to work their magic on the target's human soul.

Kids have their own world and their own industry of food, clothes, transportation, shows, movies. But parents rule that world.

Kids are cute and smile a lot. We should smile more too. :)

more celebs kid pics

I am yours and you are mine

This is made by a copy friend of mine. He works at Gavrila&Asociatii Bucharest.


miercuri, aprilie 19, 2006

I'm dead serious bout this one

I couldn't believe my eyes! Someone has actually done it - HOT BABES AND COLD COFFINS!!! Check this out! Yep, yep, it's the old trick - an already desirable thing next to your wannabe desirable product! Crazy calendar and all sorts of crazy products to enjoy as long as you still have the chance. Death could be sexy.... yeah, why not?! hahahaha


marți, aprilie 18, 2006

TBWA London

This is great. Creates the story in such a simple way.

luni, aprilie 17, 2006

Do you also wanna quit your job?

How to know when you’re in a crap job?

Crap Job (n): Far too much of what you dislike, and far too little of what you need to be your best.

1. The people you work with and for are uninspired. Your co-workers (and perhaps even your boss) all complain to each other, but no one takes steps to turn the situation around.

2. Politics guide most of the organization’s promotion decisions. People are judged on personal agendas rather than performance.

3. Your current job isn’t pointing you in the right direction. You can’t imagine how your job is going to help you get where you ultimately want to go in your career.

4. The people you work with have little to teach you. You’re not learning new skills, gaining new experiences, creating new contacts, or feeling inspired by the people around you.

5. The company’s values or priorities are out-of-whack with yours. For instance, you want to do outstanding work, but your company focuses only on revenue.

6. You’re working hard, but your actions don’t make a measurable difference. If you can’t point to results you’ve generated (anything from improved sales margins or a produced writing piece), you’ll have a more difficult time proving your market value to your current or future employer.

Any of these sound familiar? If so, you might just be in the proverbial crap job.


Random is better

"It seems that creativity will flourish when we increase our chances for seemingly random events to occur. The best way to work this randomness into our thought patterns is to develop the habit of being exposed to new ideas, people and concepts on a regular basis. If we take the time to plan for this randomness by limiting our distractions, we can increase our ability to solve problems."

The quote is from Mark Sincevich, writing in his column called Creative Corner, which appeared in the latest Small Business Opportunity Magazine.

I totally agree with this one. Exposure to diversity is the key. To make the best of it we have to focus on it - make it a process, make it a way of life. Lose the fear and the confort. In order to do that we need motivation and preparation.


miercuri, aprilie 12, 2006


Dilbert.Blog by Scott Adams which was initally introduced to me by Diana is one interesting and fun piece of reading material! That's beside the daily comics which I did not find that funny at first, but thanks to D I quickly got the hang of them.

In one of the posts Scott states some of his oppinions on things. Here are few of my favourite answers:

Q. Why do most people end up living mediocre, "regular" lives?

A. It’s easier.

Q. Who, out of any person, would do the best job of dictator with total control of the world, and please give a real response.

A. Bill Gates. He’s rational, experienced, and has a good track record of helping the disadvantaged through his charitable trusts.

Q. Do you feel human beings are inherently selfish?

A. Yup.

Q. Do you think that a great goal in life is to leave the world a better place than it was when you arrived?

A. I think you should live your life so that the maximum number of people will attend your funeral.

Q. I would like your opinion on how not to be lazy. I think I am ruining my life being lazy.

A. Do something you enjoy enough to work hard at it. If nothing meets that description, you are born lazy. I think people are 90% internally motivated.

Q. Your thoughts on genetically modified food/animals/people??

A. I’d allow it all, with close oversight. Who wouldn’t want a pet that was half beagle and half cucumber?

Q. Does a human life have a significant innate worth, or is that worth instead largely determined by what that human accomplishes, experiences, and how the human treats and burdens others?

A. In my opinion, some people are worth more than others. But I wouldn’t judge people by accomplishment because that’s mostly a matter of luck. And I wouldn’t judge people by their mistakes, because that would mean everyone is worthless. I do however think you can judge people by how they learn from their mistakes.

Q. Most futuristic thing you wish would be invented now?

A. Orgasm ray gun.

You don't smoke the cigarette. It smokes you.

I am against smoking. It's an addiction that hurts not only the smoker but those around him/her. It's true that any addiction does that at some level, but in this case is so damn obvious. Actually if I think this through and see the ads above, the bad effect it has on us all is inside our bodies so we can not see it. Sometimes what you don't see it's what you get.

It's such a tough choice every time. There's the bad smell but there's the cool gesture. There's the amount of money one spends for cigaretts and there's this feeling of calm smokers claim they get when absorbing the all mighty smoke. There's "I know is bad for me" and there's "it makes me feel good". The good and the evil- the ethernal battle.

I believe smoking is one of the greatest scams in advertising. Some dudes had this product and it was impossible to sell - it killed you and it smelled bad. When the product doesn't have any benefits you invent some. That's how advertising works. So you get this cool guys, cool ladies, powerful characters, independent human beings to smoke in movies, interviews, shows. It's true there's less (classical) advertising for cigaretts these days around the world, but old habits die hard.

And since this subject is hunting me for some while now, I'm asking you guys to send me the no smoking ads you have. I'll try to make a gallery and post it somewhere. And we'll go from there. Maybe there's more we can do.

O&M Hong Kong - Panadol Extra

marți, aprilie 11, 2006

I will prescribe a change

Here is a very old and funny Muppets show. "The easiest way to change your personality is to change your face". Is it?


duminică, aprilie 09, 2006

Life lessons from TLC Channel

TLC Cannel In US, part of Discovery Networks US launched a campaign to generate interest in its new programming philosophy. There are spots and there are these figurines you can buy for only $15.

"Joe Abruzzese, president of advertising sales, Discovery Networks US, said there are two key advantages to TLC’s revitalized brand strategy. “Nobody’s really in this space, and that really resonates with buyers,” Abruzzese said. “But the big piece is this clears up any idea that there is duplication or redundancy between TLC and Discovery"

via room 116

joi, aprilie 06, 2006

A woman is your friend

This is a social campaign in Liberia. Scary. Maybe someone has some information about the reality there.

miercuri, aprilie 05, 2006

Going through walls

I'm sure you can think of many other ads using this trick. Here are two.

Ohhhh (yeah, yeahhhh), my God!

Are these guys really into porn or Lord's word?

This is taken from their DVD description. The documentary on the DVD is called Missionary possitions.

"After hearing God say the word 'PORN' to them, two young Christian pastors (
Craig Gross and Mike Foster) are off on a quixotic journey into the world of pornography. Their journey takes them from the red light district of Amsterdam, to the Porn rehab facilities of Kentucky. They travel from the porn shows of Las Vegas to the porn sets of Hollywood. They come with a message of love and hope for porn addicts and porn workers everywhere!

But doing the work of the Lord is not always easy. Not only are there money problems and personality conflicts, but also hate mail and Turkish computer hackers to deal with. Their wives are "way" suspicious and Christian Power house Pat Roberston won't let them on his Christian news show.

The documentary was shot over the course of 3 years and the film has won several awards at various film festival across the world."

Their initiaive of making the Bible cover ( they ordered 10,000 Bibles featuring the “Jesus loves porn stars” line on the cover)
cooler ("The cooler the cover, the more separated from all the trash someone gets at a porn show, the more likely it gets picked up and read.") was not ok with The American Bible Society.

"They have told us that this goes against everything the Bible stands for and they don’t want anyone to think that Jesus is okay with porn. We think they are wrong. We think this goes with the central message of the gospel and Jesus loves you regardless of your profession."

Anyway, I like these guys if they're for real. The church should learn to adapt to the times being and the way the target has evolved in order to get their message through. But someone has to start breaking the rules. And I mean that in a all good, creative and constructive way. Hell awaits me now :-]

from adfreak

luni, aprilie 03, 2006

Where there's smoke there's danger

Here's something for my friend Viv and all the others trying to quit smoking. And when you think there was a time when giving cigaretts as a Christmas present was an option...Ahhhhhh
By the way, I only practice second hand smoking. Harder to quit than the active one.

1, 2, 3....more of me

Cloning! Oh, the mistery, the evolution, the temptation, the danger! If there were more people like...............our world would be more.................
You fill in the blanks and while you're at it, check this site.
Too bad the contest on that web site is over. You were supposed to send your cloned picture and you could have won $50.00. Anyway, there's still a lesson on how to clone yourself and you can see other people's or pet's cloned pictures.
Enjoy Enjoy Enjoy Enjoy Enjoy Enjoy Enjoy Enjoy Enjoy Enjoy