Life lessons from TLC Channel

TLC Cannel In US, part of Discovery Networks US launched a campaign to generate interest in its new programming philosophy. There are spots and there are these figurines you can buy for only $15.

"Joe Abruzzese, president of advertising sales, Discovery Networks US, said there are two key advantages to TLC’s revitalized brand strategy. “Nobody’s really in this space, and that really resonates with buyers,” Abruzzese said. “But the big piece is this clears up any idea that there is duplication or redundancy between TLC and Discovery"

via room 116