ahhh...beginnings

It's a time of looking back with a critic eye and see what went right and what went wrong in 2005 and most importantly why. After you've done this, start your new year resolutions list (if you haven't already). The beginning of the year is a good time to write this list. But don't forget that the rest of the year is just as good. The truth is we need objectives. This is how Aquafina thought of it. Here. They made short films out of people's resolutions. Nice idea, although the connection with the water seems a little forced to me...but then again I don't know the story of this brand...