joi, februarie 09, 2006

just a thought
















I found these images on www.despair.com. They made me think about the esence of advertising - that it is really about understanding human nature more than it is about anything else. (They've also reminded me bout all that every day corporate bullshit, but that's a different story.)
Understanding human nature's not an easy thing to do. In order to do that one needs to be willing, have lots of patience, tolerance and courage which translates into keeping an open mind and an open heart. Unfortunately, there's not too often that we come across it. Not even in advertising where people have definitely larger views on things. Or at least they should have...
Hmmm...anyone, any other thoughts?

3 Comments:

Blogger diana said...

i totally agree with you. but unfortunately, there aren't many advertising people nearby thinking this way. for most (and i'm talking about creatives on top of everything else), advertising is a matter of being cool and outrageous and shocking. that's why many campaigns turn out superficial and are not capable of building a consumer-brand connection. you know, campaigns that are just like "one summer hits"...

5:16 p.m.  
Blogger cristina said...

oh..and sense of humour helps a great deal!

6:10 p.m.  
Blogger arunchakkravarthy said...

I welcome and and i too think advertising is all about understanding human beings.

Simply to say understanding people is 'human psychology', whereas in advertising it is devised as 'consumer psychology'.

But do agencies deliver them properly?

8:51 a.m.  

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