get the creative groove on

There have always been debates about the recipes and tools that can help creatives find ideas in a.... more artificial, but not necessary uneffective way. If they can help give better ideas, why not?
What i believe is that there isn't a recipe in the world to make you come up with great, simple, well thought and memorable ideas. The secret is in the brief, the dedication, the talent and of course the team work.

I found this tool. "This tool is not a generator of finished ideas - it is a "thought-starter."
It might help lead your mind to unexpected grounds, but that's just the beginning of that long process of getting it right for the sake of the consumer and evolution, all at once. :)