the power of brands

Hey there! Long time, no see. But here I am again. I'm waiting for Diana to finish her exams so we can both make this blog an active one.
Here's an interesting experiment. It's an attempt to evaluate the actual power of brands by making Austrian people draw a total of twelve logos (9 international, 3 typically European) from memory, 25 people per brand.
Via branding cultures. And yes, you can try this at home!