sâmbătă, martie 18, 2006

The truth is that...

"A copywriter, like a lawyer, builds cases for clients by selecting truths that are positive and omitting truths that aren't." - Paul Silverman

"Curiosity about life in all its aspects, I think, is still the secret of great creative people." - Leo Burnett

"The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly."- William "Bill" Bernbach

"Man's mind, once streched by a new idea, never regains its original dimensions" - Oliver Wendell Holmes

"Well, four is just about enough quoting for now..." - Me