luni, mai 15, 2006

Magazines can talk!!!!! ruuuuuun!

This is one thing that will make history - THE WORLD'S FIRST TALKING PRESS AD!
"The ad works by inserting a special ultra lightweight chip into the publication. When you open up the blank centre pages the talking chip is activated with the message “You are 3 times more likely to get your ad noticed on radio than you are in press. For more information contact the Radio Advertising Bureau at rab.co.uk”
The ad ran in Media Week magazine on May 2nd."

I'm going to use this occasion to underline an aspect I've become very aware of a long time ago - It's a HUUUGE difference between thinking it and actually doing it! And I'm refearing to advertising this time! I bet everyone has had moments (like this talking ad one) when they've said to themselves - "I thought of that too". Except an ego bust and random frustration this moment should make as act. It's just like positioning - "who says it first wins!", just that you have to do it first! :)

VIA coloribus

2 Comments:

Anonymous stranger said...

nice one.

8:42 a.m.  
Blogger Romerican said...

Looks like they are using the Toppan Audio Paper. I first saw a reference to this on felipov. Toppan is in Japan and their nearest sales rep is in Turkey.

I inquired about pricing and things; it's definitely got strong potential to use for clients who need a very special campaign. Better to get in early and pay more. After the prices drop, you're right to say "ruuuuuuun" because this will become very annoying. Right now it's a novelty.

6:58 p.m.  

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